As a part of the company’s renewal and expansion plan, SJR Group, a renowned property developer in Bangalore, has recently launched a new brand identity for the company called “Bren”. This new identity “Bren” involves diversification into new domains including education and retail. Since its inception in 1973, the SJR Group is recognized as one of the Bangalore’s leading and most progressive builders, with several prominent landmarks of developing infrastructure including roads, flyovers, bridges, airport tarmacs, and other public systems, to the most modern structures for residential, retail and commercial spaces.
According to the Bren Corporation, Managing Director, Boopesh Reddy, “We are now taking the next step in the company’s growth and evolution. To ensure our brand reflects the broader reach of the company, we are adopting this new identity. The company’s management, people, services, and products remain unchanged, while the Bren name reflects our timeless values and the brand’s modern outlook. All of which goes towards delivering greater value to our customers, associates, and partners.” He also added that the property development will always been, and always will be, a key business area for the company. They see Bren as people, values, and service.
Some of the ongoing projects of Bren in Bangalore include Bren Avalon in Marathahalli, Bren Celestia in Sarjapur Road and Bren Trillium in off Hosa-Hosur Road. Bren Paddington in Sarjapur Road is newly launched project of Bren. Some of the pre-launch projects of Bren are Bren Palms in Kudlu Gate, off Hosur Road, and Bren Lilium in off Hosa-Hosur Road. Bren Unity in Marathahalli is ready-to-move-in properties of Bren. Some of the ongoing commercial and retail projects of Bren include Bren Star Mall on Bannerghatta Road, Cyber in Koramangala, and Bren Zion in Marathahalli.
Thus, it can be said that SJRGroup is the registered brand name of Bren Corporation in Bangalore.